Paralem fosters brand transformations into lasting icons. We wield design as a strategic tool, informed by meticulous market research, to forge unique brand identities. Our designs resonate deeply, capturing the essence of your brand and fostering connection with your audience.
Impact is paramount. Deep market immersion empowers us to craft winning strategies and a comprehensive brand toolkit, ensuring your brand thrives in a competitive landscape.
Paralem’s core offering is this synergy – market research, strategic positioning, and impactful design. However, our commitment extends further. We offer a range of complementary digital solutions, from crafting compelling marketing campaigns to managing your social media presence. Our goal is to equip you with a comprehensive arsenal to achieve your specific objectives.
Plan your brand rollout/launch to avoid potential disruption and backlash while placing you in the best possible position to capitalize on the future.
Uncover target market opportunities by diving deep into your audience’s needs and analyzing the competition. Develop strategic plans to fill unmet needs and position your brand for future dominance.
Define how your company organizes its various brands, sub-brands, products, and services. Create the map that clarifies the relationships between these elements and how they’re positioned for customers.
A visual system that encompasses the brand’s scope of operation and will visually communicate the brand strategy, positioning, and core purpose to its intended audience
The character and personality of your brand. Who is it? How does it communicate with each audience segmentation? Why does it say the things it says? How does it interact with the outside world? All questions that will form up the core of the voice and tone of the brand.
From mind-blowing CGI commercials to cutting-edge visual apps and bold typographic posters, we don’t just create – we push boundaries. Tell us your vision, and together we’ll craft sensory experiences that demand attention.
After having worked at several top-level marketing and design agencies, Nivine Habbal formed PARALEM in order to provide brands with exemplary services that use consistent and distinguished messaging. Whether that is text, visual, sensual, or any form of information brands transfer to people through their 5 senses.
Nivine M. Habbal
Creative Director
A coding guru who seeks to utilize the power of technology to create bespoke brands tools and experiences that can be used to make brands memorable in the eyes of their consumers and to provide ways for brands to stay on brand with minimal effort.
Jihad Ibrahim
Creative Coder
Every concept we design is coupled with the question: How would it act if it moved? That’s where Azmi comes in. With a knack of making things come to life, he’s able to create complex animations rooted in the core brand philosophy. To ensure that any brand movement is on-brand and consistent with the overall brand messaging.
Azmi Mohsen
Motion Designer
A genius when it comes to creative thinking. Tanguy’s ideas and brand concepts are often revolutionary if not challenging. The systems to realize his concepts for brands often require extensive problem solving and experimentation. However. the results end up creating brand identities that are distinguished, trend-setters, and resonate with their target audience.
Tanguy H. Osman
Creative Director
A self-driven 3D artist with a strong background in imagery and cinematography, Gaetan specializes in lighting, Houdini simulations, VFX, and large-scale environment creation. Experienced with brands like Netflix, Sega, and Nintendo, he’s known for delivering industry-leading visuals and narratives under pressure.
Gaetan Osman
Creative Director
A designer like no other, Ibrahim has made his mark as a designer of all trades. Ibrahim turns every day software or tools used by common people into a medium for design. He has on various occasions designed with excel, powerpoint, and notepad just to name a few. His ability to “design” with any tool imaginable is unsurpassed.
Ibrahim Chami
Senior Designer
While the others are busy designing and having their heads in the clouds, it is Berna that keeps the place in check and financially viable. With a knack for discovering clients that share our values and are passionate in their own right, Berna is responsible for some of the best matches.
Berna Touma
Business Development