AJ Vainqueurs

Client Type

Sports

Discipline

Visual Identity
A football club located in Kinshasha, DRC. The club places a special emphasis on nurturing and developing the new generation of talent
It was the client’s wishes to blend the values of DRC, Kinshasha, and that of the club into one identity. For that reason the color palette and the logo components represent prosperity,  peace, and the martyrs of Congo, while simultaneously underly the club’s main mission: Producing some of the best talent that will reach the highest of places. The blue and red stripes, the yellow stars, and the graphics were made to communicate the aforementioned values and mission.
The created graphic has a multipurpose. When placed in a pair, they are seen as wings. However, when placed on the side of the composition it suddenly becomes a birds beak. In both of its use cases, it represents the club’s ambition to place players in the highest of places and make them soar over other talent.
A page in the guidelines explaining the components of the logo and their significance